5 Reasons Why Your Logo Is Killing Your Business

Sasha N.

October 17, 2018


A Logo is a blend of imagery and text that communicates about the company with a visual representation of your brand. Some brands have distinctive logos that you remember. You might wonder, how can something essential add value to a good or service?

A logo requires extensive planning and execution. Your five-year-old is not creating it because of this. For a logo to “seal the deal” for a genuinely marketable brand, expertise, strategy, and logo design principles are essential.

No matter what brand or service you want to market. Otherwise, the opposite of what you expect will happen, and that’s how the logo is killing your business instead.

What is a logo?

A logo is a graphic representation that connects to a company, organization, or endeavor so that the audience can quickly and consistently recognize the connection. To create a logo, you combine text, icons, and graphic elements like color and shape to establish a meaningful relationship with your audience strategically.

Every major brand or organization has a logo used in various contexts. All other branding or advertising initiatives, such as business cards, websites, advertisements, banners, etc., consistently use the brand’s logo.

A logo is probably the most crucial component of a brand’s identity. Here are aspects of a good logo that you should look out for;

A quality logo should be:

Plain. A good logo should be straightforward because straightforward logos are visually appealing. However, make sure not to make it too basic. Ensure that you balance creating an outstanding logo but still simple for your customers to appreciate.

Recallable. An effective logo should be simple to recall. It should be memorable, thus making an impression. This is easy for customers to associate the logo with your brand, drawing them towards you.

Flexible. It should be simple to use in various scales, shapes, and on multiple surfaces or colors.

Adequate. Your target audience should e able to make sense of your business through your logo. It should be able to convey what you do; otherwise, it ceases to make sense.

Your logo might ruin your business if you haven’t considered the abovementioned points. In light of this, the following five reasons could cause your logo to destroy your prized company.

Here Are Five Reasons Why Your Logo Is Killing Your Business

1. The logo is complicated

Naturally, you want your design to capture everything that makes your brand unique, but less is usually more for logos. A design with too many details may be confusing and overstimulating, which would cause your audience to leave quickly.

Additionally, it might not be adaptable; for example, your intricate logo might look fantastic on a billboard but be utterly unreadable on the side of a pen.

Eliminating some of the text, images, or visual effects from your logo may be your choice to make it more straightforward. Alternatively, you could design various iterations of your logo to facilitate scaling and simplifying.

2. Uncoordinated colors

If done correctly, the colors in your logo should be inseparably linked to the perception of your brand. Consider the purple wrapping paper from Cadbury; these hues are practically synonymous with the companies.

If done incorrectly, your logo’s colors could turn off prospective customers. Mismatched colors are one of the most apparent indicators of a bad logo design because they can make a logo too bright, tacky, or just plain ugly.

Try designing your logo in black and white before adding color to ensure a relaxed, classic look. Try consulting a color wheel after that. While adjacent colors do not generally complement one another, colors at the opposite ends of the color wheel do.

3. The logo is too simple.
Your logo is killing your business if it’s too simple. The distinction between an overly simple logo and an effectively simple one is fine. A straightforward logo for a startup could be seen as generic or forgettable, which is undesirable since your logo should help you stand out.

It might be time to start over if your logo consists of a single letter, a geometric shape, or, most likely, a combination of the two. Remember that brands typically begin with a complex design and get more straightforward as they gain more recognition.

Play around with various graphics, shapes, lines, and colors. Examine your brand’s identity more closely and attempt to capture it in a specific design element like font, style, or vector. Add some originality to your logo while maintaining its simplicity.

4. The logo is not responsive.
Avoid the common mistake of failing to verify that your design is still understandable and practical across a variety of mediums. A vibrant, intricate gaming logo might look fantastic on a hoodie, but will it still look good if you use it on beanies, pins, or keychains once your company starts to grow?

Counteract this problem by designing a responsive logo. Start developing a primary logo for large media and a secondary one for use on small media. These logos could contain images and text.

5. Using out-of-date visuals
An outdated logo can damage your reputation if you work in a field that values creativity and innovation.

Consumers would anticipate finding a cutting-edge website with a stylish, modern logo if they typed a tech-related topic into Google, such as “VoIP services” or “what is a trunk call?” Similarly, a person looking for a custom t-shirt designer would anticipate finding a website with a distinctive, modern logo.

If they saw an out-of-date design, they might not have faith in the reliability of your company.

You can revive an old logo by performing a redesign while avoiding dated elements like clip art, skeuomorphism, and 3D gradients. If you choose a retro-style logo, stick with current vintage design elements, and the overall look is true to your company’s identity.

Seven Aspects to Look Out for as You Design Your Logo


1. What brand messages and values are your logos communicating?

An effective logo should include your company name, a style consistent with your identity, a design that communicates your brand personality, and an appropriate color scheme.

It would be best if you worked towards conveying your core values in your logo. What your business stands for should be communicated through the combination of text, color, graphics, and topography. That is why having a logo is crucial.

A logo might be the first point of contact customers have with your company, which would also be the first impression it makes on them. It is essential to avoid using elements or language that could offend a particular group or that some people might consider derogatory.

2. Is it communicating your business niche?

People should be able to identify your company by its logo. A logo should be able to convey your company’s mission. Your company might be going out of business because customers can’t tell you what services you provide. Additionally, it might be portraying the incorrect aspect of your company.

Your logo, imprinted on your goods, business cards, and website, conveys ownership. It can inform the public and potential clients about your identity, the kind of goods or services you provide, and the advantages you give to customers.

But, telling a story that will affect customers’ emotions is the key to successful branding. Although a company’s logo is only one aspect of its brand, it forms the basis for the entire story that the brand is based on.

The story you’re trying to tell will determine the colors, tones, and fonts you use, and your logo sets the scene for this story.

Later, these components will appear in your branding materials, including letterheads, business cards, and landing pages, creating a clear, marketable brand identity.

3. Building trust

Your logo should inspire confidence. Like any reputable business, you should symbolize excellence and high caliber. People should be able to choose it over the competition simply because they know they can rely on it to be the best.

Your company’s logo serves as its foundation; if that foundation is weak, customers won’t ever trust you. Make sure your brand logo conveys the right message to your target audience if you want to capture their interest and earn their loyalty.

4. Creating familiarity

Your logo must leave a lasting impression on the customer. If someone sees your logo for the first time, whether in a commercial, advertisement, billboard, or on a product, they should be able to recognize it the next time they go shopping.

Because they are accustomed to seeing your logo, people are more likely to try out your product.

Science has shown that whenever the human brain sees something familiar, it releases a small amount of dopamine. This chemical causes a feeling of joy and comfort to spread throughout the entire body.

Use that feature that all potential customers have to develop your brand for the benefit of your company.

5. Attracts attention

Any effective logo should grab attention and stick in people’s minds. If your logo is poorly designed, you blend in with the other businesses. A logo should grab people’s attention and point them in the direction you want them to go, like to your website or store. Big words alone won’t cut it.

As a result of the fact that it attracts attention, leaves a lasting impression, forms the basis of your brand identity, is memorable, distinguishes you from competitors, encourages brand loyalty, and is accepted by your target audience.

6. Visual piece for marketing

A strong logo can serve as a promotional tool. We know that a logo can serve as nothing more than aesthetic decoration. Products for the company are branded. The visual appeal of your logo will draw customers to your brand and product. T-shirts, hats, and other promotional items are examples of how they can be applied.

Typically, businesses distribute these freebies to promote themselves and gain free publicity, but if your logo is unattractive, some people won’t put it on your giveaways. This may restrict your marketing efforts; hence the logo is killing your business.

7. Should communicate premium status

A small business may occasionally have a terrible logo when it first launches that appears to have been drawn by a two-year-old. You should have a good, premium logo if you are a serious business owner about your brand and message.

When looking for a business, people consider these factors. People will assume your products and services are of inferior quality if your logo is poor.


For any business, a new logo is a given. However, by avoiding the typical flaws in subpar logo designs, you can extend the life of your logo. You know without a doubt that a logo is killing your business when it is getting frequent redesigns which are, in turn, costly.

Additionally, your logo will be much more effective at drawing customers and remaining memorable.

Before creating your brand identity, define your business concept, the problem you hope to solve, and your ideal client. However, don’t wait too long to create one and “test the waters” until everything is figured out.

For a logo to be successful, you don’t need to be a skilled designer. 

Even if your logo is fantastic, it won’t be of any use if;

You have a poor-quality product.

Your brand has a terrible reputation.

You have no brand name or presence.

Designing brand identity is a beautiful project, and it can be enjoyable if you’re working with the right people. You can find some examples here to get ideas OR SIMPLY ASK FOR YOUR OWN.