7 Reasons You Should Invest in Professional Web Design Services
It is now quite popular for users to evaluate a company’s credibility based on the way the website is designed. As a matter of fact, a study shows that at least 85% of users admitted to doing this.
This happens at the beginning of the buying cycle when most users decide whether they want to do business with your company.
Your visitors won’t stay on your website for very long if it isn’t up to date, is simple to use, loads quickly, and looks good. Without all these factors, your conversion rates will stumble.
Take a look at these seven indicators that your website is hurting your brand and needs expert web design assistance.
1. Poor search engine optimization
When looking for a product or company on the internet, users search using keywords. A user will select a website that appears high in the SERPs (Search engine result pages). Users won’t find your website if it lacks the right content.
Businesses need a professional web designer who understands that SEO and web design go hand in hand.
SEO expertise is challenging to master. Therefore, if you want content that is SEO-optimized and will rank higher on search engines, we can take care of all your search engine optimization needs.
2. Slow page load times
Did you know that 53% of mobile users will abandon a website if it takes more than three seconds to load? As a matter of fact, the majority of consumers expect web pages to load in two seconds or less.
Slow page load times tend to frustrate existing users, raise bounce rates, lower site traffic, and negatively impact search engine rankings. So monitoring your website’s loading times and comprehending issues that slow it down can mean the difference between a failing website and a profitable online venture.
Decreasing your page load time plays a huge role in increasing conversions. For every minute that you allow your website’s loading speed to slow down, you are losing money.
Slow page load time is a sign of poor site optimization. Something professional developers can remedy for a fast and functional site ecosystem with custom web design services.
3. Missing out on opportunities for your target audience
You might notice that you are drawing many customers to your site but they are not a good fit for your products or services. Or perhaps you have low website traffic and feel powerless over your page views.
It is a common habit for most customers to find businesses today using search engines like Google and Bing.
Behind the scenes, algorithms determine which websites show up for specific search terms and how they rank. You must use relevant keywords, relevant social media platforms, and other strategies to reach your target audience.
Your SEO and digital strategy hold the key to solving problems like the wrong audience you’re targeting and/or low website views, which experts are well-versed in handling.
4. Low conversion rates
The ultimate objective for any business is high conversion rates. You can achieve this through your different products or services, marketing strategies, digital tactics, and even your website. So it is quite concerning if your website isn’t converting.
Experts have a thorough understanding of consumer behavior and how website design can influence behavior in various industries. With a good and professional website, you can add testimonials and reviews from customers to encourage new ones to buy your products.
5. A custom look for your website
There are many tools on the internet available for people to design websites, some that even require no coding background for one to get started. However, if you use these templates, you’ll be using the same designs as thousands of other websites.
This makes it difficult to distinguish your website from those of competitors, and worse yet, a “templated” appearance can come across as less reliable and professional than a custom web design.
One of the main benefits of using expert web design services is getting a custom website. Website professionals will help you build a website that is specific to your brand and is based on your offering, goals, and target market.
6. Outstanding Web Design
Customers are likely to judge your website the moment they open it. Unexpectedly, internet users check out your services or products based on how your website looks. If they don’t like it, they’ll go to your rivals’ websites.
A qualified designer will assist you in developing a captivating website that will draw in more visitors. They will also help you customize your website by making it distinct and concise. Because they are so busy, internet users won’t spend much time trying to understand what you are trying to sell them.
7. Your site is not mobile responsive
Ever opened a website using your phone only to be greeted by a huge wall of text and tiny navigation buttons that your entire thumb covers most of?
It’s probably safe to assume that you didn’t spend a lot of time on the website. No matter what device your audience uses, an engaging experience on your site is ensured by optimizing it for various screen sizes and devices.
Making sure the UI elements and functionalities of your website are clear, responsive, and quick to load are also important aspects of optimization.
Today, there are 6.648 billion smartphone users. That amount has increased both steadily and quickly over the years and is expected to go even higher. You must have a mobile-friendly version of your website to thrive in the digital world
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