Digital Trends, SEO | MIN READ

How to Create a Successful Attention-Grabbing Headline
Rebecca Melisa

Rebecca Melisa

July 1, 2018

The Headline is Your First Impression

You only have one chance to make a first impression, and your headline is it. Whether you’re writing an article, a blog post, or a social media update, your headline is the first thing people will see.

That’s why it’s essential to make sure your headline is compelling. It should grab attention and make people want to read more.

Think of your headline as a promise to the reader. It should give them an idea of what they can expect to find in the rest of your content.

If your headline doesn’t deliver on that promise, you’ll lose readers before they even get to the good stuff. So make sure your headline is strong, clever, and, most importantly, relevant to the rest of your content.

Your headline is your first impression. Make it count!


Don’t Write the Headline Last

You know the drill: you sit down to write a blog post, and you can’t seem to come up with a title that accurately reflects the content. So you write the body of the blog first and then tack on a headline afterward.

Stop. Right. There.

While it may seem logical, writing the headline last is one of the worst things you can do for your blog post. Why? Because the headline is what’s going to determine whether or not people read your post.

Think about it: What makes you stop and click on a particular article when you’re scrolling through your Facebook feed or Twitter timeline? In most cases, it’s the headline. So if you haven’t given due thought to your headline, you’re likely to lose readers before they even get to your content.

The headline is your first opportunity to make a good impression, so don’t write it as an afterthought. Plan it out, and make it count.


Why Is the Headline So Important?

The headline is often the first thing people see when they come across your content. It’s essential to make a good impression with your headline so that people will want to read what you have to say.

Your headline should be exciting and make people want to learn more about what you have to say. It should be clear and concise and shouldn’t be too long. Remember that people often skim headlines, so ensure your most important information is upfront.

A good headline can make the difference between someone taking the time to read your content and moving on to something else. So make sure you put some thought into it!


What Makes a Good Headline?

A good headline is clear, concise, and attention-grabbing. It should accurately reflect the content of the article and be able to stand out from the rest. A good headline can distinguish between a person reading your article and moving on to something else.

The Three Types of Headlines

There are three types of headlines: the attention-grabbing headline, the informative headline, and the persuasive headline.

The attention-grabbing headline grabs the reader’s attention and makes them want to read more. These headlines are often short, punchy, and use strong language.

The informative headline provides information about the content of the article. These headlines are usually longer and more detailed than attention-grabbing headlines.

The persuasive headline is designed to convince the reader to take action. These headlines often include a call to action shorter than informative ones.


Few More Tips

You only have a split second to make a good impression. In that split second, people will decide whether your headline is worth reading or not. A headline is an essential part of an article. – it draws people in and convinces them to keep reading.

So how do you write a headline that’s both attention-grabbing and informative? Here are some tips:

1. Keep it short and sweet. A headline should be no longer than about eight words. Any longer, and people will lose interest.

2. Use robust and active language. Verbs like “discover” or “uncover” are more engaging than neutral words like “write” or “article.”

3. Be specific. Vague headlines are less likely to be clicked on than headlines that promise certain information. For example, “5 Ways to Make Your Home Smell Amazing” is more likely to be clicked on than “How to Make Your Home Smell Good.”

4. Use numbers. People love lists, so headlines with numbers are more likely to be clicked on. For example, “10 Tips for Writing a Killer Headline” is more likely to be clicked on than “How to Write a Killer Headline.”

5. Use keywords. Make sure your headline includes keywords that people are likely to search for. This will help your article show up in search engines.

6. Make it unique. A headline similar to other headlines is less likely to stand out. So try to be creative and come up with something extraordinary.

7. Appeal to emotion. A headline that evokes an emotional response is more likely to be clicked on. For example, “You Won’t Believe What This Woman Did to Get Revenge on Her Ex” is more likely to be clicked on than “This Woman’s Revenge Plan Is Brilliant.”

You Are Making Your Headlines Work Harder

Your headline is the first and sometimes only chance you have to make a good impression. 

You want people to read your blog, but you also want them to stick around once they’re there. So how do you make sure your headlines are working hard enough?

Here are a few tips:
1. Make it clear what your blog is about.
Your headline should give readers a good idea of your blog’s content. If it’s too vague, people will move on.

2. Keep it short and sweet.
Your headline should be short and to the point. People are more likely to read something if they know it.

3. Use keywords.
Use keywords that people are likely to search for. This will help people find your blog in the first place.

4. Make it interesting.
Your headline should be interesting enough to make people want to read more. Use strong words and adjectives to make it stand out.

5. Could you test it out?
You never know what’s going to work and what’s not until you try it. Try out different headlines and see which ones get the most clicks.

Your headline is essential, so make sure you use it to its full potential. With a little effort, you can ensure your headlines are working hard for you.


Headline Formulas

There’s no one-size-fits-all approach to writing headlines, but there are some tried-and-true formulas that can help you write attention-grabbing headlines that drive traffic and engagement.

Whether you’re writing a headline for an article, blog post, or even an email subject line, following a few simple guidelines can help you write compelling and clickable headlines.

Here are some headline formulas to try:
Question headlines: Asking a question in your headline is a great way to pique readers’ curiosity and encourage them to click through to read your content. For example, “Have you ever wondered how to make the perfect burger?”

How-to headlines: People love learning new things, which is why how-to headlines are so effective. If you can teach your readers something new, they’ll be more likely to click through to read your content. For example, “How to Make the Perfect Burger in 5 Easy Steps.”

List headlines: Readers love lists because they’re easy to scan and digest. You’ll likely get clicks if you can make your headline a list. For example, “5 easy steps to make the perfect burger.”

Curated headlines: Readers are always looking for the best of the best, so if you can curate content for them, they’ll be more likely to click through. For example, “The best burger recipes for summer grilling.”

Newsjacking headlines: If you can tap into a current event or trend, you’re more likely to get clicks. For example, “Burger recipes for your 4th of July barbecue.”

Software to Help You Write Killer Headlines

There’s no shortage of software options when it comes to writing headlines. But which ones are the best?

Here are a few of our favorite headline-writing software options:
1. CoSchedule Headline Analyzer
This free tool analyzes your headlines and gives you a score based on their strength. You can also see how your headline stacks up against the competition and get tips for improving it.

2. Headline Genius
This tool helps you brainstorm and test different headlines to see what works best. You can also track your headlines over time to see which ones get the most clicks and shares.

3. HubSpot Blog Topic Generator
Need help coming up with blog topics? This tool will give you ideas based on the keywords you enter. You can also use it to generate headlines for your posts.

4. Portent Content Idea Generator
This tool generates ideas for blog posts, infographics, and even social media updates. You can also use it to come up with exciting and compelling headlines.

5. Tweak Your Biz Title Generator
This tool generates titles and headlines based on the keywords you enter. You can also customize the results to get more specific ideas.

If you’re serious about writing headlines that get results, then you need to use one of these software tools. With their help, you’ll be able to create effective and eye-catching headlines.


Relevant Examples to Help You Write a Killer Headline

You must understand how to write compelling headlines that get clicks. A compelling headline is engaging, informative, and attention-grabbing.

There are a few elements that all effective headlines share. First, a compelling headline is clear and to the point. It tells the reader what the article is about without being too wordy.

Second, a compelling headline is interesting. It should make the reader want to know more about the topic.

Third, a compelling headline is attention-grabbing. An uninteresting headline will not get clicks.

Finally, a compelling headline is keyword rich. This means that it includes keywords that people are searching for. Including keywords in your headline will help your article come up in search engines, which will get you more clicks.

Now that you know what makes a compelling headline, here are some examples to help you write killer headlines:

The Secret to [blank]

This [blank] Trick Will Change the Way You [blank]

How to [blank] Like a Pro

The Ultimate Guide to [blank]

Why [blank] is the Best/Worst Thing Ever

Now that you know the elements of a compelling headline, you can start writing headlines that will get clicks. Just remember to keep it clear, engaging, attention-grabbing, and keyword-rich, and you’ll be on your way to writing killer headlines.


Overall Rules for Writing Headlines

You know the drill—a boring headline is a major turnoff. Studies show that 8 out of 10 people will only read your headline, not your entire article. So if you want people to read what you write, you need to know how to write killer headlines.

Here are a few tips:
1. Keep it short and sweet
Your headline should be short, accurate, and to the point. The faster, the better.

2. Use strong words
Your headline should be attention-grabbing and use strong words that pack a punch. Avoid weak words like “interesting,” “good,” and “nice.”

3. Use numbers and lists
People love lists! Headlines with numbers tend to perform well, so try to incorporate them into your headlines whenever possible.

4. Be controversial
If you can be controversial, you’ll get people talking—and reading. Make sure you can back up whatever claims you make in your headline.

5. Use keyword-rich phrases
Include relevant keywords in your headlines to help improve your articles’ search engine optimization.

6. Make it unique
Your headline should be unique and make it stand out from the rest. Avoid headlines that are too similar to others out there.

7. Appeal to emotion
Your headline should evoke some emotion in the reader. After all, the feeling is what gets people to take action.

8. Solve a problem
Your headline should offer a solution to a problem that your target audience is facing.

9. Ask a question
Asking a question in your headline is a great way to engage the reader and get them interested in reading more.

10. Use a headline generator
If you’re having trouble coming up with a good headline, there are plenty of tools out there that can help. Try using a headline generator to come up with some ideas.