What Does an SEO Agency Do For Businesses?
When optimizing your website for search engine performance, you want the best ROI. That’s why many businesses hire a professional SEO agency rather than doing it themselves. But what exactly does an SEO agency do?
Keyword Research and Analysis
Keyword research and analysis are one of the most important aspects of SEO. It involves researching, analyzing, and selecting keywords used in content creation to help your website rank higher in search engine results pages (SERPs).
Keywords are words or phrases relevant to a web page’s topic and can be used to target potential customers searching for products or services related to the website’s content.
When performing keyword research, an SEO agency considers factors such as user intent, competition level, search volume, cost-per-click (CPC), and relevance to product/service offerings.
The research helps them identify which keywords will have the highest impact when included in content creation efforts so they can optimize it accordingly.
The goal is always to choose high-quality keywords with low competition levels and high search volumes so they can generate more organic traffic from SERPs without having to pay for expensive ads.
Once keywords are identified, the agency performs further analysis using tools like Google Trends or Ahrefs Keyword Explorer, which allow you to see how popular each keyword is over time and what other related terms people may be searching for.
This type of data provides valuable insights into what topics people are interested in and allows you to create better-optimized content that aligns with their interests.
Additionally, it gives you an idea about which specific keywords would work best within your niche market so you can craft articles tailored towards those audiences specifically rather than general ones targeting everyone at once.
Furthermore, an experienced SEO agency should also analyze competitors’ websites during this process since looking at their strategies often reveals additional opportunities for success when creating new campaigns or optimizing existing ones.
Understanding what types of language competitors use on their websites, where they place specific key phrases, and even who links back them up gives insight into how successful businesses approach SEO marketing, thus giving a competitive edge when competing against them online.
Content Creation and Optimization
Content creation and optimization is an essential aspect of SEO. It involves creating content that is valuable and relevant to your target audience, as well as optimizing it for search engine visibility. Content can come in many forms, such as blog posts, web pages, videos, infographics, etc.
Content creation and optimization aim to provide users with the best possible experience when they visit your website or read your content. This means concisely providing valuable information while ensuring it’s easy to navigate through the page/post structure.
SEO agencies ensure that all elements on the page are optimized for search engines so they can be easily found by potential customers looking for what you have to offer.
When optimizing content for SEO purposes, there are several steps involved:
Researching keywords related to your topic – Keywords are chosen carefully based on research of what terms your target audience uses when searching online so they can find what they need quickly and efficiently.
Keyword-based content helps your target audience land on your site instead of competitors’ sites who may not have done their keyword research correctly.
Incorporating those keywords into text naturally – Once they know which keywords to use throughout the post or page copywriting process, SEO agencies ensure these words appear naturally throughout the text rather than just randomly inserted at different points without context or relevance.
Using proper formatting – Headings (H1-H6), bullet points/lists, bolded words/phrases. Properly formatted pages help readers and search engines understand each post or page section. As such, they don’t get lost trying to find information from long paragraphs full of text.
Ensuring headings are used correctly helps break up sections which keep readers engaged longer.
Adding images and multimedia – Images and other media, such as videos, add visual appeal and allow readers to see something visually stimulating before diving deeper into written material. Including ALT tags with descriptive words describing each image helps increase visibility in SERPs.
Optimizing meta descriptions and titles – Meta descriptions give a brief description of each webpage which appears underneath its title in SERPs. SEO agencies ensure titles accurately reflect what’s contained within each page; otherwise, users won’t click through after seeing an irrelevant title.
Link building strategies
The primary purpose of link building is to build relationships with other websites that are related to yours. These relationships help you get more traffic by increasing visibility on major search engines such as Google and Bing.
High-quality backlinks pointing back to your site can improve its rank in SERPs (search engine result pages), resulting in more organic visitors and better conversion rates.
Reputable SEO agencies use link-building methods, including creating content that encourages natural link acquisition, outreach campaigns targeting relevant sites, directory submissions, press releases and social media promotion.
They also can access industry tools like Moz’s Open Site Explorer or Ahrefs. The tools insight them into which links are beneficial for their client’s businesses and how they could acquire them through effective strategies such as guest blogging or influencer marketing campaigns.
Additionally, SEO agencies follow white hat practices – techniques approved by Google – while conducting link-building activities on behalf of their client’s websites.
Failure to use white hat techniques can lead to a website being penalized by the search giant’s algorithms instead of gaining higher rankings due to ethical violations committed during the campaign process.
Again, SEO agencies stay updated with all Google changes to avoid falling foul of any new regulations brought about over time.
A good SEO agency also keeps track of all incoming links using tools like Ahrefs & MajesticSEO so they can monitor changes in rankings based on new link additions.
Monitoring helps identify any low-quality spammy links that may have been added by competitors trying to sabotage their efforts and take corrective actions accordingly if needed.