Why a Website Redesign?
You need a website redesign if you can identify with the following:
1. Your Website No Longer Reflects Your Brand
Branding is one of the fast-paced technological advancements that you don’t want to miss out on. Branding is your unique identity. A prominent portion of branding considers what your audience thinks of you. The picture that your audience builds in mind whenever they see your company’s logo, your products, and your staff.
Businesses that understand the power of branding stand out from the crowd through unique colors, logos, font style, and consistent design through all social media platforms and physical presence.
Take, for instance, the case of Safaricom. Safaricom’s unique logo and colors are unique and consistent across all platforms. If you mistakenly closed that tab, you can quickly tell that you are no longer navigating Safaricom’s website.
A consistent reflection of your physical presence on your website builds trust in your audience. Whether it is a new offering, a change in your logo, or a product or service that you no longer offer, all the changes you make must be reflected on your website before your customers, and the potential audience questions your identity.
2. Your Website Is Simply Boring
In the world we are living, everyone can differentiate between an old-fashioned and an improved website. Comparison is inevitable. Consider an e-commerce website that saves a customer’s session after purchasing so that the system can remember the customer’s credentials the next time they want to make a purchase.
Also, consider another similar website prompting the customer to enter the same credentials they used in their previous sessions. No matter how illiterate that customer is, they can tell the difference between the two websites.
The experience is different! The next time that customer needs to make a purchase, they already know which store to visit. Your website is simply dull if it doesn’t reflect the following:
Simplicity: Easy to find what you are looking for at the click of a button
User-friendliness: The ability to navigate through a website with ease. Your website should adopt a competitive user interface and user experience design.
Accessibility: Descriptive links and fast loading of the pages make it easier to access information.
3. Your Website Is Non-responsive
Your website should present a consistent design across all devices, whether a laptop, desktop, tablet, or smartphone. Technology has made it all easy to create responsive systems, improving customer experience.
4. Your Website Lacks SEO Optimization
Websites that are not SEO optimized are risking losing customers. Have you ever clicked a link hoping you will find the information you are looking for, only to be redirected to different content? How did it feel? How about the links you click only to be informed that the website is insecure?
Have you also experienced difficulties navigating a website because of ads? How much longer did you stay on that website?
Your website aims to provide the information your customers are looking for and attract new customers by reaching your target audience with reliable content. It would be best to think from a customer’s perspective whenever you publish content on your website. What kind of information are your customers looking for?
Does your website’s content attempt to answer their questions? How about the images on the website: are they descriptive of the content they are visualizing? Can your audience tell what your images are representing from a glance?
If your website was created using old-fashioned content management systems that do not support SEO optimization, you should consider redesigning it.
5. The Need to Accommodate New Products or Services
As your business grows, you may consider introducing new services or products. There is a need for your website to reflect the new offerings. As a result, you may consider redesigning your website to care for the new offerings.