Digital Trends | MIN READ

The Best Way to Get Your Content Published
Rebecca Melisa

Rebecca Melisa

August 24, 2018


Companies desire to publish their material to establish credibility. Because it is so expensive, credibility cannot be purchased by advertising. Public relations is generally used to accomplish this. Public relations is a vast topic, but we’ll focus on publishing as a public service in your industry to benefit society. This raises awareness of your brand, and the public begins to associate your business with resolving issues, providing information, and demystifying complex concepts.

These are the procedures for publishing your material.


Understand Your Audience

Know who your target market is, what they read, and where to place your material. Create a consumer avatar of someone who will purchase your goods or gain anything positive from them.

Steps for making an avatar;

They, who? Male? Female? the two?

What do they find interesting?

How old are they?

Who lives there?

What do they enjoy doing?

Do they use their phones or computers more frequently?

Where could you find them online? You should follow them and meet them there.


Create a Media Playlist

It is essential to make a media list because it is not always obvious which magazine is the best fit for you. It gives your press a chance to survive. You must constantly update the list because the media is continually evolving.

Make a list of the media where you believe your target audience can be found to start. How to find this: Use keywords related to your product when searching on Google. Please choose the most well-known websites and include them on your list. 

You may also use Twitter to see which media outlets are mentioning your products in tweets. A news organization’s likelihood of being interested in your story is excellent if they cover subjects related to your product or competitors.


Publication Review

Some media outlets prohibit information that wasn’t written by their team. Verifying the publishers on the list after compiling the medalist is vital to ensure they may publish your work.

Visit the possible publisher’s website and review their editing guidelines, usually included in the about section.

If you can’t see it, browse the website to see if the writers are staff or not.

Take them off your list if they don’t use guest authors.

Paying for material damages your credibility when the reader learns that you did so, so avoid doing it.

Finding Out What Publishers Want

Wouldn’t it be great if you could look at a publisher’s publishing list on your media list and provide them with exactly what they want? What if I told you it is feasible to do this? Most publishers produce what are known as editorial calendars to organize and manage their content for the whole year.

Locate the publisher’s editorial schedule using the media list. Look at what is scheduled for them that relates to your product. Presenting the concept three or two months before it is published is okay.


Finding the Editorial Calendar

Because editorial calendars were created as an advertising tool, look in a website’s about us and advertising sections.

While searching online, use terms such as an editorial calendar, the newspaper’s name, and the year while searching.

The worst thing they can answer is no when you phone or contact them if you can’t find the information online and ask whether they have one.

When you have this information, use it to your advantage by identifying any shared interests and tying them to a timeline that makes the material more timely.


How to Locate Emails and Contact Details

You can get the names of the reporters who covered the same information as your goods.

Verify the byline of an article written by the author you are looking for because it could be right there.

Peruse social media. Find their handle, take a peek, and see if they have typed down their email address. Check your LinkedIn profile for contact suggestions. Look for the writer’s details on the website’s contact page and copy them to your media list in the box for writers.

Visit their webpage. Nowadays, it is common for writers to establish personal blogs. Check the contact details on the about me page.

Call a friend. The last resort is typically to contact and request the reporter’s information using whatever information is available on the internet.

Establish Your Offer

We are experts in our fields, yet sometimes we struggle to write because we deal with these issues daily. Before you begin writing, consider the following: What are the typical questions people ask about your work? People are asking these questions and need answers.

Is there a substantial change happening in your sector? Write about it, illustrate how it will impact individuals, and offer your forecasts and ideas.

Do you disagree with the developments in your sector?

Look at the topics that people are writing and discussing.

Consider strategies to interact with friends and discuss your industry. It would be best if you wrote about this since sometimes we presume that others know things we typically don’t.


Create an Abstract for the Media

Do you send your article to the publishers after you have assembled your media list, obtained contacts, and prepared the content? A 200-word abstract that consists of four components is what most reports want to see.

Audience suitability
Your material should establish your point of view and provide evidence to support it for the reader, who will typically find a unique point of view quite interesting.

Make sure your content is relevant to your product and incorporates current trends.

Why should the readers be interested in the issue you are resolving for them?

The main goal of getting published is to establish credibility. Describe yourself in one line and explain why people should pay attention to you.


Email Pitch

When you attach the abstract, you type it in the email’s body. It is an attempt to sell the media on something.

Say hello

Describe your contribution.

Include any timeliness requirements in the pitch if applicable.

A few facts about you to establish credibility.

Avoid using emojis.

Never specify a publication deadline; remember that this is just a request.

Avoid including the abstract in a document. Reporters hate attachments because they increase the likelihood that their stories will end up in spam.


What Time Would Be Ideal for Sending This Email?

First, avoid sending this email on Tuesdays or before a long weekend. Most reporters’ deadlines are Thursday evening, so Friday morning is the optimum time to ship. Your pitch forms first impressions of you. If you write it well, you’ll get published.


Send a Follow-up Email

Over 500 emails are sent to journalists daily, so do not get alarmed if you do not receive a response. You can wait a week before checking in if your content doesn’t have a time component. Create your email with care, keeping in mind that you issued a request, and kindly verify that the information was received.

Giving more information once you check in might be a tactic to increase your credibility.


Writing With A PR Lens

The first sentence of a pitch or idea with a misspelled word is the most startling thing a reporter may encounter. They’ll immediately hit “erase.” You shouldn’t lower your standards because of a single misspelled word this early in the game.

So don’t transmit a draft that has errors. You must thoroughly revise and proofread your work before submitting it. I enjoy reading my pieces aloud after printing them out.

Try this. Read it aloud to your pet, your plant, or yourself. Reading aloud enables you to more clearly see your writing flaws, helping you to avoid delivering articles that have grammatical and spelling mistakes.

If you have the means, you might think about having a copy editor review your writing. Remember that a little is more. Remove the words from your phrase if it still makes sense without them. If your sentence contains any vapid or unnecessary words, remove them. 

Although I understand your excitement over the publicity, please refrain from using too many exclamation marks or capitalizing phrases to underline their significance. Your writing should innately enthrall your audience.

Reporters prefer to read the brief, error-free, and grammatically correct text. Your value increases, and magazines will want to publish more of your work when you consistently produce quality writing, which is where you want to be.


Drafting Content That Publications Will Accept

You want to consider some subtleties while creating contributed content for magazines.

1. Write with a vendor-neutral tone. This isn’t all about you, unlike your blog or LinkedIn page. It has to do with the subject that you teach. It’s crucial to present all perspectives and arguments. People don’t want to hear you pitch your company. They desire education.

2. Steer clear of industry jargon. It’s essential to focus your copy on how you’re assisting your audience rather than trying to outdo your competitors. Most likely, you’re instructing a group of people who don’t know as much about your subject as you do.

They are interested in your perspective. The terms leverage, synergy, game-changing, and disrupting the industry were the most obnoxious PR buzzwords used in pitches. These are meaningless words.

Remember that your goal in getting published is to educate readers, not impress your colleagues.

3. Retaining truthful expertise. Ask yourself if the material is helpful for your reader now or in a future post if you notice that you’re starting to stray from your topic. Avoid bluffing and write truthfully.

4. Keep your readers’ time in mind. To arrange your piece, begin with an outline. Make sure your comments and arguments are supported, and state your aim clearly at the outset. Long narratives are less prevalent these days. It’s challenging to publish them.

Be aware of the publication’s word limit before submitting. The editorial standards mention it.

6. List your references. Experts in the field are excellent resources for presenting alternative opinions or making odd comparisons. Use your friends, coworkers, and outside sources if you’re having trouble proving a point of view.

7. Don’t write to sell; write to draw interest. Avoid being overly sales with your content. Lead generation, not revenue, is the goal of getting your article published. Additionally, they tune you out if you write like a salesperson. But what good is it if your content doesn’t encourage repeat visits to your website?
So, to encourage your audience to visit your website, include a call to action in your writing, a special deal, or information on accessible further education.

You are prepared to submit your completed piece to your reporter once it has been completed. Keep in mind that you are an authority who is imparting knowledge on a subject that people are interested in learning more about. Send in your work with assurance.

Building Relationships With Reporters

Introduce yourself, see if you have common interests, and figure out if there is a way you can help and support each other. Whether a family member, a friend, or a reporter, a relationship is a relationship. Here are a few methods you can follow when building relationships with reporters.

First, some reporters prefer to interact on social media before receiving a pitch, so I like to use Twitter to chat with them. It’s a tool that allows complete accessibility to people you wouldn’t usually be able to talk to. 

Your goal is to build a rapport beyond professional expertise, whether it starts with a funny exchange about a t-shirt or global warming.

Next, you want to work to create a shared experience. This is where bonding takes place. If you’re in the area where a reporter lives, invite a friend or colleague for coffee or a meal, and if you haven’t worked together yet, say that and explain why you’re interested in meeting them.

Generally, people are receptive to honest, upfront intentions. Being face to face with somebody provides depth and context that you can’t get online. 

Finally, If you know somebody who might need a source for a story, introduce them. If you read one of their articles and love it, share it with your network. There are thousands of subject matter experts like you pitching the press daily. Please pay it forward to stand out from the crowd and make friends along the way.


Concluding Thoughts

There are a lot of ways to get your content published. You can submit it to magazines, newspapers, and online publications. But how do you know which one is right for you?

Here are a few key things to consider when submitting your content:

The audience. Who are you writing for? Make sure the publication you’re submitting reaches your target audience.

The format. Some publications only accept certain types of content. For example, some only accept articles, while others only accept photos.

The guidelines. Every publication has different procedures for submissions. Make sure you read and follow them carefully.

The timeline. Some publications have a longer turnaround time than others. Keep this in mind when you’re planning your submission.

Once you’ve considered all of these factors, you’ll be able to narrow down your list of potential publications and make a submission that’s more likely to be accepted.