Quality Backlinks vs. Quantity of Backlinks
As I already mentioned, backlinks play an important role in ranking. Links to your website are regarded by Google as a “vote of confidence” from one site to another. Earning back significantly impact have a significant impact on your site’s search visibility or ranking position.
The quality of links matters far more than the quantity. One high-quality link is worth more than 100 low-quality links. Having too many links from low-quality sources can be detrimental to your site.
The power of the referring webpage and the number of other links on that page are two factors that influence the credibility of a backlink. You might be wondering what factors define high-quality links. Here are some;
They come from a high authority website: Which would you prefer? A backlink from a well-known digital marketer or a random guy’s website? Google, it turns out, feels the same way. This is known as “Domain Authority.” Essentially, the greater the authority of a site, the greater the power it can pass on to your site (via a link).
A link on a solid page has more authority, than from a weaker page and therefore be referred to as high quality. Google gives such links a lot of weight because they come from authority sites.
Website linking to yours is relevant to your niche: Quality links should also be from websites with the same content as yours. They should be relevant to yours to help your site rank higher and attain higher domain authority.
When one website links to another, Google wants to know if the two sites are related. If search engines find that the websites have nothing in common, it could lead them to take action.
The links have your target keyword in the anchor text: Anchor text refers to the words or text where the link is placed in a blog post or article. You want your anchor text to include your target keyword for higher rankings.
Anchor text helps to provide visitors with context for a given page or site. But, take caution when using keywords in the anchor text; you don’t want to overdo it, as you might get penalized by Google.
In another situation, a link from a page with many other links has less link value than a link from a page with only one link. Thus such links are not considered to be high-quality links.
Like search engine optimization, the results from acquiring backlinks are not immediate. It might take a while to receive reputable backlinks and start ranking them.
No need to worry; however, attaining quality backlinks isn’t all that difficult. You can do this in the following ways;
1. Creating authentic content
The links start to pile up when you become the go-to source for new, innovative content. You are practicing content marketing by creating certain types of visually appealing content.
Great content is not all about text. It is media-rich with images and videos, making the text more appealing and easier to read. This way, your blog posts or articles are more likely to be sourced and shared by others, earning you backlinks.
2. Local listings
A tremendous local link-building strategy for obtaining local backlinks is to list your company in local business directories. A business directory lists businesses in a particular geographic area or industry.
Submit your company information to a few reputable local directories. Google My Business, Bing Places, and Yelp are excellent options. To avoid losing domain authority, choose trusted directories relevant to your industry.
3. Backlink analysis
One of the most innovative ways to find new link-building opportunities and improve SEO is to study competitors’ backlinks through backlink analysis. Backlink analysis is a comprehensive assessment of the number and quality of websites that link to your domain or a specific piece of content.
The analysis looks at more than just the number of backlinks pointing to your page. You can also identify your primary competitors or the websites that rank in the top five positions for your primary keywords.
They have a better link profile and high-quality backlinks if they rank higher than you. After you’ve decided which competitors to monitor, you’ll need to examine their backlinks.
You can carry out a backlink analysis with the help of tools like Semrush, which has the Backlink Analytics feature. It allows you to observe your backlinks and those of your competitors.
4. Guest blogging
Guest blogging is still one of the most effective ways to get your voice heard on the internet. You can reach out to potential audiences and interact with others in your niche.
It’s also an excellent technique for increasing social media followers, driving traffic, and constructing high-quality backlinks.
5. Broken link building
This entails discovering 404 errors or other similar issues on a blogger’s website and politely informing them of the current situation. Because you’re doing them a favor, they may reciprocate by linking to your website. Backlinks like these are commonly found on resource pages where bloggers link to third-party sites.
When you discover these issues, contact the webmaster and inform them of the situation. Give them specific instructions and make it simple to identify and correct the error. Then, as a replacement for the broken link, suggest your website.
Podcast interviews can help you build your link profile. However, many people haven’t taken advantage of this link-building strategy. Conducting your podcast interviews will give you more creative control over your content, allow you to showcase your expertise, and help you grow your brand.
Through your podcast sessions, you can choose trending topics to discuss that interest your audience, connect with industry professionals, gain valuable insights, and build good relationships.
When your podcast interview with an expert goes live, send them the link so they can share it with their audience.
7. Unlinked brand mentions
Some pages might mention your brand in their content but do not include a link. These are referred to as unlinked brand mentions. You can set an alert for your brand name using tools like BuzzSumo to be notified whenever it is mentioned.
Obtaining backlinks from unlinked brand mentions is a lot easier. You find pages that have mentioned your brand and contact them via email to request a link back.