Digital Trends | MIN READ

Essentials You Need to Know About a Good User Interface and How It Enhances Engagement

Ariane Alyerunga

December 13, 2019

The excellent user interface displays essential information, assists in identifying errors, illustrates critical data and helps users to understand and use information in a more productive way. Without these, your readers will always bounce away from your site with a lot of dissatisfaction.

Here is a list of 9 qualities an excellent user interface should have to enhance engagement.


        1. Accessible 

You can’t think of sloppy apps if you want to engage many people. Direct your efforts at initiating a UX design that can benefit as many people as possible.

An accessible user interface design helps you scale the product effectively by understanding your immediate customers’ their different needs and tackling any emerging problems at an early stage.

You need to Identify a specific group of your apps intended users and what are their basic needs related to a user interface. You must design a user interface that meets the needs of this particular group, and once you have captured the attention of this group, you can then expand outwards.


         2. Attractive

An app that focusses on the central need of a user scores a more significant engagement than one that is off the radar. An elegant design will attract more users to invest in your brand, giving you an edge over your competitors. Attractive design models should provide valuable information and instructions to the user. A flashy model that does not provide vital information makes it difficult for users to experience attain a powerful user interface.


         3. Clear

Clarity is an essential element of a great user interface design. One important tip here is to understand that the central purpose of a user interface design is to assist people to communicate and share information. For instance, if a user cannot figure out how your application works or where to go on your website, they will be frustrated, and engagement with your app will be lost.


        4. Conciseness

The clarity in a user interface is fantastic, but over-clarification can affect the way people will engage with your app. If you add too many descriptions and definitions, then users will spend a lot of time reading through to understand how to engage with the interface. That’s why it becomes imperative to be succinct. For example, use just one sentence or two to describe a function, instead of using an entire paragraph.

If possible, use fewer words to identify the critical elements on your interface. The fewer the words, the easier it becomes for users to interact with your interface, only because it saves them time.

However, conciseness requires time and efforts, but the reward you get in doing this is higher engagement.


        5. Efficient

A user interface is an engine that takes a user from one software application or website to another. A powerful interface should provide you with faster and less effort to perform these functions. What you need to do to make an interface successful is to figure out precisely what the user is trying to do, and then let them do it with ease and comfort. Decide how your application will ‘run’ – what features does it need to have, what are your goals?

Design and implement an interface that allows users to achieve what they want quickly, rather than enforce a list of features showing how they must use the interface.

happy-user Essentials You Need to Know About a Good User Interface and How It Enhances Engagement


        6. Familiarity

As a designer, you need to design simple and functional user interface designs. Your design model should be robust and focused on who your customers are, what are their goals in using an interface, and what are their immediate problems.

Figure out how your design will influence their experiences, solve their difficulties and fulfil their goals.

These two questions will help you design a familiar user interface

  • Will your UX help a customer shift as effortlessly as possible from one point to the next?
  • How will they evaluate your interface once they have used it?

An easy to use interface promotes user comfort and the more comfortable your interface, the more engagement it will attract. So, it is crucial to integrate aspects that are familiar to the interface users.


       7. Humane

It may sound unreal, but a humane interface attracts some level of engagement because users are human, and they are bound to make so many errors as they interact with apps. For example, if someone deletes some piece of information by mistake, a forgiving interface would allow them to retrieve that information rather than lose it.

When a user navigates to a broken page, an interface that has a forgiving component should be able to redirect the user to an alternative link and not leave them stuck. A humane interface will solve some costly errors.


       8. Responsive 

A responsive interface is one that is fast and receives feedback. A slow and sluggish loading interface causes frustration and reduces user engagement. An interface that loads faster boosts user experience.

A responsive interface also implies that a user can get feedback whenever they need it. Your interface should talk back to the user about what’s happening. For example, adding a spinning wheel or a progress bar in an interface communicates to the user compared to a scenario where a user presses a button, and there is no communication to show progress.

To attract and retain engagement, take advantage of design layout material that focus on consistency across all platforms, screen sizes and different settings.


       9. Valuable

Your app must first and foremost satisfy the needs of the user. That’s why you will find it essential to talk to people and find out what they think about your idea and whether it satisfies their needs. Conversations with people and listening to their feedback is a critical step in defining your user base.

People will likely engage more with a design that solves fixes and solves their problems. So the design process should begin with identifying a specific user problem of your user base, to design a valuable interface.


Final thoughts

There are a number of directories that can help connect you to the best designers for better results in your User Interface Design. For example DesignRush, Clutch, Sortlist…

In addition to an excellent interface, your company should consider leveraging customer service by using Fooji, a marketing network that links fans to brands they love. This software combines digital and physical experiences to improve consumer and business interactions. Consumers benefit from social and chat networks Through communicating with big brands. Big brands recognize their customers through enjoyable fan interaction and offer physical products directly to their windows.