Are you a blogger and wondering how to increase your blog audience from zero to double and triple digits?
Search Engine Optimization or SEO is the number one tool that will help you increase your audience.
One of the crucial points you need to note is that you no longer need just short and outstanding content to get recognized. For your content to appear in Google search rankings, it has to be long-form, structured for SEO, match the interests of the user and attract High Domain authority sites.
Does this sound a complicated activity for you?
Worry not; this article gives you nine simple SEO tactics that will help you smartly grow your traffic.
1. Gather Data to help your decision-making process
Your SEO is not just an opportunity. And part of mastering SEO’s art is interpreting and learning from every piece of information accessible to you. Google Analytics provides useful insights into how individuals use your blog, how much time they spend, where they come from, and what keywords they use to reach you. Google Search Console gives you details on the technical side of your site’s and explains Google search results. The analytics also highlights what needs fixing.
2. Include Target Keywords in your post
Select one or two keywords that you would like to insert in your blog post to maximize your SEO rankings. The next question is, where would you like these keywords to appear in the article?
Here are four primary locations where your keywords should appear in your post:
A search engine uses your blog’s headline to determine the relevance of your content. The ideal length of a good headline is between 50 and 60ncharacter, so make sure that the keywords appear at the beginning of your headline so that they are not cut off.
- Headers and Body
Insert your target keywords in the headers and body content of your blog post. Your critical words in header two could be in the form of a question. For example; “Best SEO Tips for bloggers.” Your explanations would then appear numbered under header three. Most importantly focus most on what is relevant for your audience rather than on the number of times your keyword should appear in the blog.
- Optimize Your URL
Optimizing your URLs on every post you post is a good idea because search engines look at your URL to find out about your blog.
- Metadata description
A description that appears on the SERPs on your page name is essential because it boosts the click rates. Your starting point should be an identification of a clear explanation that matches the interests of your blog readers.
3. Post quality content
The quality and relevance of your content play a huge role in your blog rankings. So it is essential to create content that adds value to people if you want to get your website ranking well in search engines.
The strategy of adding images, videos, and infographics to your article is a good one because it enriches your posts and boosts your page rankings. Google’s latest algorithms reward long-form blogs that are rich in content.
4. Open your blog to subscribers
By offering your readers subscription links, would allow you not just to maximize the impact of your blog. The second option is for you to provide freebies. Freebies will entice your readers to subscribe to your blog.
5. Build natural backlinks
The amount and quality of backlinks to your site is one of the most significant ranking variables for search engines — that is, other sites that connect to you. One tactic you could apply to earn backlinks is by writing content that readers want to associate, connect and engage. Here are a couple of tips that will help you create a promotion strategy and convert your rivals’ backlinks to your blog.
- Create an infographic statistic: a readily available statistical data in your blog will attract writers seeking statistical data to your blog. Better still, posting this statistical information free of charge will either get you people linking to your blog as the source of the analytical content.
- Guest Posts: Use either Facebook or email to reach out to bloggers and enquire whether they accept posts from guests. The responses you get will determine what to write. It takes a lot of work to write guest messages, but it’s a beautiful way to create connections to your site.
- Interact with other bloggers: It is a good idea to work together with other bloggers. if some bloggers write about what you believe and support, it would be an excellent idea to re-tweet them, comment on their posts, and even share their content.
6. Be mobile-friendly and act fast
Ensuring that your website is mobile-friendly and fast to load is essential than ever because mobile-friendly sites perform better in the search outcomes of Google from an SEO view.
7. Write in the language of your audience
Site structure is a fundamental element that Technical SEO uses to influence how readily search engines can crawl (read) and index (include outcomes) of your site. Improve your SEO by finding and fixing site mistakes as well as uploading an XML sitemap, a simple search engine “map” of your website.
8. Optimize your images with Alt Tags
Whenever you upload a picture to your blog, make sure to provide keywords in the name of the file and fill out a simple, keyword-rich picture description in the alternative text field.
9. Local SEO has its own rules and tactics
If you are attempting to get your website or blog in front of a local people crowd, there are a couple of additional factors for location-specific SEO.
Location-specific SEO tend to be more relevant to local companies, such as restaurants or stores. If your blog audience is individuals in a specific region, our local SEO tips will also be helpful.
It would be an excellent beginning to include the town name in the title tags, meta descriptions, header tags, alt attributes, and page URLs!
You may not incorporate each of the SEO tactics into your blogging strategy immediately. But as your Blog site advances, you should consider these SEO tips to help you get high organic rankings before you decide to monetize your blog.