Redesigning Your Website to Stay on Top of Your Business

Baraka Kalumba

August 17, 2018

A nice-looking, user-friendly, responsive website is nowadays crucial for any organization. Before calling you or submitting a “request for quote” form, many customers conduct research online and look up your company’s website and that of your rivals.

Users base their initial impression of your business on the website, which is crucial. It might even serve as your on-call salesperson around the clock if done correctly.

Many businesses recognize the value of a user-friendly website and the shortcomings of their present one, but they are still unsure of the best time to begin the redesign process.

Redesigning a website always involves a lot of labor. Whether you handle it yourself or have a freelancer or company handle it for you, it makes no difference. A redesign requires time and money that has been set aside. The most delicate part of having a whole new internet presence that you can be pleased to display to everyone is the pleasure.


What Is a Website Redesign?

A website redesign is a complete overhaul of a website. This can include a new website design, new website content, and new website functionality. A website redesign can be a significant undertaking, often done to improve website performance, improve user experience, or give the website a fresh look.


Why Redesign?

Websites are usually designed with a specific purpose, such as selling products, providing information, or promoting a cause. Over time, however, website goals can change, and the website itself may become outdated. That’s when it’s time to consider a redesign.

There are many reasons for redesigning a website. Perhaps the most obvious reason is that the website no longer looks modern and needs a facelift. But there are other, more practical reasons to consider a redesign, such as needing to add or remove features or wanting to make the site more mobile-friendly.

No matter the reason, a website redesign can be a big undertaking. But it can also be an excellent opportunity to improve your online presence and reach a wider audience. Here are a few things to remember if you’re considering a redesign.

First, you’ll need to assess your current website. Take a look at your analytics to see how people use your site and what areas need improvement. You’ll also want to consider your website’s goals and how a redesign can help you achieve them.

Once you understand your current website, it’s time to start planning your redesign. Begin by creating a sitemap that outlines the structure of your new site. Then, start designing your pages. Remember that your goal is to create a user-friendly experience, so make sure your design is easy to navigate.

Finally, don’t forget to test your new site before launch. Ask friends and family to take a look and give you feedback. Once you’re confident that your site is ready for the public, launch your redesigned website!


7 Reasons You Should Consider Redesigning Your Website

If you’re considering a redesign, keep these critical benefits in mind. A well-designed website can help you attract more visitors, improve online visibility, and promote your brand. If you’re thinking about redesigning your website, there are a few key reasons why it may be a good idea. Here are seven reasons to consider a website redesign:

1. Your website looks outdated
If your website looks like it’s from the early 2000s, it’s probably time to redesign. A dating website can make your business look out-of-touch and behind the times.

2. Your website isn’t mobile-friendly
With more and more people using mobile devices to access the internet, ensuring your website is optimized for mobile is essential. A website redesign can help ensure your site is responsive and mobile-friendly.

3. Your website isn’t generating leads.<
If your website isn’t generating leads, it’s time to take a hard look at your design and see if there are ways to improve it. A redesign can help you increase your conversion rate and get more leads from your website.

4. You’re not happy with your current design.
If you’re not happy with your current design, a redesign can be a great way to give your website a fresh look. Sometimes, it takes a few minor changes to have a significant impact.

5. Your website isn’t ranking well in search engines.
If your website isn’t ranking well in search engines, it may be due to several factors, including your design. A redesign can help you improve your search engine optimization (SEO) and rank your site in search results.

6. You’re launching a new product or service.
If you’re launching a new product or service, a redesign can help promote it and get more people to learn about it. A new website design can give your business a fresh start and help you attract new customers.

7. You do not see the results you want
If you do not see the results you want from your website, a redesign may be the solution. Sometimes, it takes a new design to see a difference in your website’s performance.


What Should You Avoid?

It would be best if you avoided a few things when redesigning your website to ensure your new site is successful. First, don’t make drastic changes to your overall look and feel. If your current website is doing well, stick with a similar design. Significant changes can confuse your visitors and lead to a decrease in traffic.

Second, don’t try to do too much at once. Your redesign should be a phased process, rolling out new features and design elements over time. Trying to do everything at once will likely lead to errors and a less-than-perfect final product.

Finally, avoid making your redesign a DIY project. If you don’t have the skills or knowledge to do it yourself, hire a professional. A professional designer will be able to create a better overall design and user experience for your website. 


Questions to Ask Yourself When Redesigning Your Website

When you’re redesigning your website, there are a few key questions you should ask yourself to ensure that your new site is an improvement over your old one.

First, what are your goals for the new website? What do you want it to achieve that your current website doesn’t? Once you know your goals, you can start to think about how to best design your site to meet them.

Next, who is your target audience? What kind of people do you want to reach with your website? What type of information do they need? Again, your answers to these questions will help guide your design decisions.

Finally, what kind of tone do you want to set with your website? Do you want it to be playful or serious? Whimsical or straightforward? Your choice of technique will affect everything from your choice of colors to the style of your copy.

Asking yourself these questions before you start your redesign process will help you create a website that is not only more effective but also more in line with your goals and brand identity.


What Goes Into a Website Redesign?

There are many factors to consider when redesigning a website. The most important thing is to understand the goals of the redesign and what you want to achieve. Other factors to consider include your audience, budget, and website’s overall look and feel.

If you’re not sure where to start, our team of experts can help you through the entire process, from start to finish. We’ll help you understand your goals, target your audience, and create a stunning website that reflects your brand.

The Redesign Process

The redesign process can be daunting, but it doesn’t have to be. Simple steps can make the process much easier and ensure your new design is everything you’ve dreamed of.

Define your goals. Before starting the redesign process, you need to know what you’re hoping to achieve. What are your plans for the new design? What do you want it to look like? What functions do you want it to have? By clearly defining your goals, you can ensure everyone involved in the redesign process is on the same page.

1. Do your research. Once you know what you want to achieve with your redesign, it’s time to do some research. Check out your competition and see what they’re doing. See what’s popular in your industry and what works well for other businesses. This research will help you make informed decisions about your redesign.

2. Make a plan. Once you’ve done your research, it’s time to start making a plan. What exactly do you want to change? What elements do you want to keep? How are you going to achieve your goals? By having a clear plan, you can make sure that the redesign process goes smoothly.

3. Implement your plan. Now it’s time to start implementing your plan. This is where the actual work of the redesign will take place. Make sure to involve everyone who needs to be involved in the process, and don’t be afraid to make changes along the way.

4. Evaluate your results. Once the redesign is complete, it’s time to evaluate the results. How well did you achieve your goals? What worked well? What didn’t work so well? By assessing your results, you can learn what worked and didn’t and use that information to improve your next redesign.


What to keep in mind before the redesign process

A website redesign can be a daunting task but also a fascinating and rewarding process. Here are a few things to keep in mind as you embark on your redesign journey:

1. Define your goals – Before you start thinking about a redesign, you need to clearly understand what you hope to achieve with the new website. Are you looking to increase traffic, convert more visitors into customers, or improve the overall user experience? Once you know your goals, you can start formulating a plan for achieving them.

2. Keep your users in mind – A good website design should always be user-centric. Keep your target audience in mind as you make layout, navigation, and content decisions. What will they want to see, and how can you make it easy for them to find what they need?

3. Make it mobile-friendly – With more and more people using mobile devices to access the internet, ensuring your website is optimized for mobile is essential. This means having a responsive design that adjusts to different screen sizes and ensuring that your content is easy to read and navigate on a smaller screen.

4. Simplicity is critical – A cluttered, overloaded website will only frustrate your users. Keep your design clean and simple, and focus on delivering the essentials.

5. Pay attention to detail – The little things can make a big difference in website design. From the color scheme and typography to the images and buttons, each element should be well-considered and contribute to the overall experience.

6. Test, test – Before launch, be sure to put your new website through its paces. Test it on different devices and browsers, and make sure all the links are working correctly. Having a few people test it from different user perspectives is also a good idea.

7. Be prepared for revisions – As with any project, there may be some things that need to be tweaked or adjusted after launch. Be prepared for a little post-launch tweaking and be ready to make changes as required.


What Should You Focus On?

There are a few things to keep in mind when redesigning a website:

Think about the overall look and feel of the site. This includes the colors, fonts, layout, and images.

Consider the user experience. How easy is navigating the site and finding what you’re looking for?

Think about the functionality of the site. Is it easy to use, and does it work the way you expect it to?

Don’t forget about SEO.

Ensure the site is optimized for search engines so people can easily find it.



Often, a visitor’s initial impression of you comes from your website. Understanding your customers and planning the most incredible user experience are the first steps in your website overhaul. Use a few of these factors to determine whether your website needs to be redesigned.