4. Create a Content Strategy
Having a content strategy for your business boosts your web presence, as these are your plans of making your brand known or giving details about your brand.
Because you are neither the first person to start that business nor the only person engaged in such a business, it is consequential that you have to focus on branding your business. Branding your business makes it unique and seem like what people want.
To brand your services, you must create a good content strategy. Content involves many things: e-flyers, ads, copywriting, guest posting, etc.
E-flyers and Ads
In content marketing, your e-flyers and ads should project what your business is about. What services are you rendering?
Create good graphics that make people aware of your business. A beautiful one that will put people’s attention on hold. The one they see and will not pass. Let your design illustrate well what you do.
Also, create ads and pay social media platforms according to your budget to display them on media platforms, sites, and blogs. Facebook, Twitter, WhatsApp, Instagram, TikTok, and Search Engines, among others, help display business ads.
It is simply persuading people to patronize you. Before you start to render such services, there are other brands that your potential customers have patronized, and others do not even engage in such services.
Your content must be persuasive enough to make people buy from you, and how do you achieve that? List the benefits before the features.
Make people aware of what they tend to gain if they patronize you.
What you have that others do not have. Why is your brand different from others? Replace the “you” factor with the “they” (your customers) factor. Let them know that the brand is for their utmost satisfaction, and that is what you are here to give them.
For instance, you render cleaning services, Instead of writing “Emmaculate Cleaning Services,” we clean private and public places at the best rate and services, and we are nationwide. Patronize us now!”
You can write, “Do you need more comfort to get your things done? Emmaculate Cleaning Services render cleaning services at the best rate for you. Let us know where you are, and we are right there. Your comfort is our priority! Click here to see our reviews (under that). Click on this link to get our services.”
This is a way to write persuasive copy for your brand to lure people to market with you. You have to be specific. This is what I do. This is what we do. Do not beat around the bush, and do not create too many icons to click on. Target the emotions of your audience.
Your audience wants your services to be for them. They are not concerned about what it is to you. Include customer reviews; they help strengthen your worth.
In this context, guest posting is when you write on blogs in the same area of business specialization as you. Still illustrating your cleaning services brand, you can write on lifestyle and health blogs. How do you do that? You will send an email to the person you want to guest post for.
For instance, “Hi Kalumba Barakah, I am the creative director of Emmaculate Cleaning Services. I found your blog while surfing the internet. I propose writing a blog post for you as a featured author and guest blogger for the next month. I want to submit at least one article per week.
This would interest your audience as I would be writing in the same league as you. I have a list of topics, and I would like you to choose which of them you would prefer me to write on for your blog. In return, I hope that I will be able to get a “Do follow the backlink to my business social media pages”.
You can shortlist topics for articles related to your brand: “7 Things a Clean Environment does to Your Health”, 5 Health Tips on How to Live Better”, etc. Following what you have proposed, you begin to get orders as people read the articles, and your brand becomes one of the most popular cleaning services.
The content strategy you create for your brand will help it create a positive image or strengthen its positive image, which is a strategy to boost your web presence.