A Website is one of the most influential marketing platforms available this year.
It doesn’t matter what business or service you provide, a website will help to increase the visibility of your business and build your brand.
Statistics show that “The Internet influenced retail sales to the tune of $2.84 trillion in 2018 and is expected to influence retail sales to the tune of $3.45 trillion in 2019.”
So, do you need a website?
The answer will surprise you. Yes, you need a website!
Here are 15 reasons why you should consider building a website
Reason #1. To raise brand awareness and recognition
Forbes magazine ranked Uganda as one of the countries with the highest internet penetration in Africa. The country’s internet penetration stands at 28.6 % with just 11,924,927 people having access to the internet.
This implies that people are searching the internet for products and services. A website will help you showcase your products, build brand presence and assist your clients in recognizing your brand.
Reason #2. To provide Customer service
Your website will provide a platform to shape your messages and online perception allowing you to have an online chat, so clients that are on your website can talk to you immediately.
Bill Gates once said, “If your business is not on the internet, then your business will be out of business.”
A website builds the online perception of your business in a way that your social media channels cannot provide and also acts as a platform for your messaging.
Reason #3. To launch Marketing campaigns
The best platform to promote your new products or services for online consumers Is through your website.
Advertise your products on the website and promote them to attract both existing and potential clients. This drives traffic to your website and leads to conversions.
Reason #4. To Beat your competitors
Have you ever wondered what it takes to get up, break up that wall between you and your competitors?
If your competitors have websites, then you too need a website. It is as simple as that.
The digital market provides customers with an array of options before they decide what to buy. If you don’t have a website, then you are;
Giving your competitor an edge to gain more traffic.
Giving your customers a reason to buy another brand online.
Failing to keep up with the technology to make your business a success.
Reason #5. To Achieve Consumer Credibility
Do you want to stand out in the business crowd?
Then a website is what you need to create that first and lasting impression, showcase your products and services and position your business. In the digital world, technical savvy customers are continually searching the website to find what they want.
Achieve credibility and consumer trust with a website.
Reason #6. To penetrate the global online market
Did you know that 2.4 billion people use the internet every day and about 90% of these people have either purchased a product or service or contacted a company through the website?
So, if you don’t have a website, you are definitely missing out on the big piece of the cake.
A website will open your business to the world, and you will instantly become a shop that never closes its doors for the day, a shopkeeper that traverses long journeys and beats time zones to deliver products and services to your customer.
As long the customer has internet access, they will see and interact with your website.
Reason #7. To Target a wider audience
With almost 4.4 billion people across the world are active internet users, a website allows you to access a significant number of consumers around the globe. Show your products, and if they are accessible on the website, you are sure of some hits on your site.
Reason #8. To provide a Marketing Platform
According to a recent study, 72 per cent of the consumers go online to find educational material, reviews, and testimonials.
You need a website to create awareness of
your product, service, or company because a potential customer needs to understand what you do, and how you can help them solve a problem.
A website will open for you a whole new strategic way of marketing your products online to a broader market.
Allow the experts to design and develop your website today, so you can showcase your business to many people.
Reason #9. To improve Public Relations
One major advantage of a website is that it helps you communicate with your customers. Good business is a two-way process. You need to figure out what your customers want and what they think about your product and service.
The chat option on your website, allows you to keep in close contact with your customer, respond and solve their queries.
Your website becomes your number one channel to announce new products, events, promotions, your gallery and any other content that you may deem relevant to your audience.
A website helps you control the public’s perception of your business products and services. Responding, chatting and flagging explanations to consumers are made easier through the website.
Reason #10. To show up in the main search engines like Google
Read this: 80 per cent of consumers go to google before making a purchase. This means a customer goes to google and types in keywords like “Best hotels in Uganda” or if they are familiar with Uganda and know precisely what they want, they will type; “5-star hotels in Kampala.”
If you do not have a website for your business, chances of showing on the Search Engine Results Page or SERP are nil.
Having a website, on the other hand, increases chances of your business popping up on the SERP, boosting your chances of appearing in the top of google page results.
Appearance on google page results increases your visibility to both existing and potential customers.
From a study carried out by Google, consumers demand and expect useful information as they progress along their purchase path.
Integrate modern Search Engine Optimization tactics like content creation, link building and social media marketing tactics, to help you stay on top of the competition and attract more customers to your business.
Reason #11. Customer Updates
You will find it easier to give your customers updates about your business through your website. You can keep your customers informed about new products, services, events and promotions.
If you also need to get feedback from your customers, a website gives you a perfect online platform to get instant feedback.
Reason #12. Capture the attention of the youth
A global survey carried out by Statista, reveals just how the youth are a blocked market that your website can serve.
According to the survey, Youth internet users spent an average of 250 minutes on their mobile devices, in comparison to the Millennials who spent an average of 223 minutes.
No matter what you are selling, you don’t want to miss out on tapping into the youth-led market through your website.
Reason #13. Social media credibility
Given the internet scams and online fraud, customers today will spend more time conducting a detailed search about the sites before making any decisions.
If you have just opened your business, you need to make sure that it articulates your beliefs and values and portrays an authentic brand presence.
Reason #14. To build Business Presence 24/7
With a website, the “Open now” and “We have closed” signs on your doors will be no more.
Customers look for convenient ways of shopping, and you’re if you set up a website, then you can serve clients, customer and partners 24 hours a day, seven days a week and 365 days a year.
So, combining your website with marketing tools, like email marketing, helps you reach new customers and generate repeat business.
He is a quick look at the advantages of running an online store;
Gain a dramatic boost in sales because of the unrestricted geographic reach.
Supports marketing campaigns, customer service, client relationship building and brand recognition.
Boost your revenue stream.
Give your customer the convenience they need by;
Creating a contact form so they can ask questions.
Setting up an e-commerce platform to facilitate the purchase.
Reason #15. Attract more customers
So, do you want to increase the visibility of your business and to attract new customers?
Creating a business website allows you to attract new customers every day.
No matter how many customers you already have, business growth comes with the ability to attract new customers daily.
You will attract quality attention by interact with your customers, hosting giveaways and competitions.
Do you need help setting up a website for your business?
If you haven’t created a website for your business, you can get set up with a web hosting service, like Sadja websolutions. Our in-house experts offer 24/7 support to get you up and running.
We can help you design and develop an effective website solution for your business, by integrating designed every feature you need to capture your target audience and take your business to the next level.
Give us a call now and let us discuss your next website project.